Mojo Vision Question How does a Silicon Valley tech company years away from delivering their product give existing and potential investors the confidence to continue to invest in its success? ANSWER Show the progress and potential of Mojo, an augmented vision lens for...
Mizuno Sportswear Question How can a brand authentically rooted in Japan find a new audience in the United States? ANSWER Mizuno is a widely respected brand everywhere in the world but is relatively unknown in the U.S. So the task was simple — write the story of an...
MAKR Question How can a hospitality company have the confidence it needs to know it has the right message for the right audience before launch? ANSWER Craft reality-based composites of real people and look for clues on how Makr can sharpen its appeal to them. MY...
LIVING INTENTIONS Question What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z? ANSWER Redefine raw food as a flavor-forward snack that’s been Activated, and shift the Living Intentions story from nutty-crunchy health food to culinary...
ENLIVEN Question How do two different healthcare brands join together to launch a new kind of clinic in a new market? ANSWER Humana and Vancouver Clinic joined forces to create Enliven, a neighborhood hub for adults 65+ that mashed up two ideas — healthcare + health...
