Hi. I’m Chris.

For 15+ years I’ve partnered as a writer and strategist with CEOs, CMOs, founders, creative agencies and marketing teams to get at the heart of why a brand matters to the people who need it most, often before they know they need it themselves.


What is strategy?

Want to hear something crazy? Most strategists I've worked with on both the brand and agency side don’t have a working definition of strategy. They can explain what they do, just not what it is....

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A new brand called Starbucks

The first time I needed to deliver insights on demand, I had no idea what I was doing. That's because I wasn't a strategist yet; in fact I didn't even know the role existed. Lucky for me, I had the...

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Coming Spring 2023


Chris is one of the best at developing the right strategy for a brand or product, and then figuring out the magic words / secret sauce to tell its story.

David Savinar, Creative Director @ Stori

As a result of our work together, Living Intentions has a wonderfully refreshed and innovative brand, and clear messaging for our consumers.

Joshua McHugh, Founder @ Living Intentions

Wow! I love it! This has so much friggin potential. This is a great example of a solid plan for a brand rollout.

Mark Mantei
, CEO @ Vancouver Clinic


Portland, OR / Santa Rosa, CA / Remote Everywhere



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