Hi. I’m Chris.
For 15+ years I’ve partnered as a writer and strategist with CEOs, CMOs, founders, creative agencies and marketing teams to get at the heart of why a brand matters to the people who need it most, often before they know they need it themselves.
FROM MY UPCOMING BOOK
What is strategy?
Want to hear something crazy? Most strategists I've worked with on both the brand and agency side don’t have a working definition of strategy. They can explain what they do, just not what it is....
A new brand called Starbucks
The first time I needed to deliver insights on demand, I had no idea what I was doing. That's because I wasn't a strategist yet; in fact I didn't even know the role existed. Lucky for me, I had the...
Coming Spring 2023
