Case Study

Z Collection

How does a growing hospitality company bring all of its eclectic brands under one roof?

Agency: FINE DESIGN

bringing a multi-thread brand story to life

Solution

Tell a cohesive Z-Collection story that helps position the company for extraordinary growth.

My Role

Audience Analyst

l

Copywriter

CONCEPT & Messaging Snapshot

Minifesto

Positioning

Direction 1

Direction 2

Direction 3

HOME PAGE

HOTEL DETAIL PAGE

MINIFESTO PAGE

Outcome

Eclectic Hotels

Major Cities

Unified Brand