Case Study

Living Intentions 

What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?

Agency: RETAIL VOODOO

COMMUNICATING BRAND VALUES ON PACK

Solution

Redefine raw food as a flavor-forward snacks that have been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.

My Role

Brand Strategist

Audience Analyst

l

Copywriter

On-Pack Messaging & Copy

Final Product

Outcome

In Category @ Whole Foods

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Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437