LIVING INTENTIONS
Question
What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?
ANSWER
Redefine raw food as a flavor-forward snack that’s been Activated, and shift the Living Intentions story from nutty-crunchy health food to culinary geniuses who understand both taste and nutrition.
MY DELIVERABLES
Brand Narrative, Packaging & Web Copy
My Role
Strategist, Copywriter
Front of Pack
back of pack
Sales Sheets
Experiential
