Case Study

Teton Waters Ranch 

What could one purpose-driven company say to convince the world that grass-fed beef might just save the planet?

Agency: RETAIL VOODOO

Introducing the new Teton WATERS RANCH

Solution

Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.

My Role

Brand Strategist

Audience Analyst

Content Strategist

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Copywriter

COPY & Messaging Snapshot

Brand Message

Brand Voice

Messaging Framework

Employee Engagement

Identity & Packaging

Outcome

x growth in year one