Teton Waters Ranch
What message could Teton Waters tap into that would help it tell the world that grass-fed beef can save the planet?
Agency: RETAIL VOODOO
Introducing the new Teton WATERS RANCH
Teton Waters Ranch became a provider of grass-fed beef sausages that outgrew their ranch. When the company moved from the ranch to the city, they found themselves in the midst of an identity crisis the size of Texas. And retailers insisting that the average American would have price sensitivity.
Research showed audiences would pay more for grass-fed beef, but didn’t really know how to tell what it was. Our solution: Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.
Messaging & Copy
Copy Editor + Copywriter
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