Case Study
Teton Waters RanchÂ
What message could Teton Waters tap into that would help it tell the world that grass-fed beef can save the planet?
Agency: RETAIL VOODOO
Introducing the new Teton WATERS RANCH
Challenge
Teton Waters Ranch became a provider of grass-fed beef sausages that outgrew their ranch. When the company moved from the ranch to the city, they found themselves in the midst of an identity crisis the size of Texas. And retailers insisting that the average American would have price sensitivity.
Solution
Research showed audiences would pay more for grass-fed beef, but didn’t really know how to tell what it was. Our solution: Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.
Skills Required
Brand Strategy
Messaging & Copy
UX Strategy
Project Management
My Role
Senior Strategist
Copy Editor + Copywriter
Account Planner
Can I help?
Email me and we’ll set up a chat to see if I’m right for your project.
Process
Audit
Diagnosis
Validation
Prescription
Translation
Creative Development
Implementation
Brand Identity Highlights
Brand Expression Highlights
UX / UI Highlights
