MAKR
Question
How can a hospitality company have the confidence it needs to know it has the right message for the right audience before launch?
ANSWER
Craft reality-based composites of real people and look for clues on how Makr can sharpen its appeal to them.
MY DELIVERABLES
Audience Research, Brand Book Intros, Persona Composites
My Role
Strategist, Copywriter
Brand Book
Persona composites
Marketing archetype
