Case Study
Mizuno
How can a brand authentically rooted in Japan find a new audience in the United States?
Agency: STORI
MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.
Solution
Mizuno is a widely respected brand everywhere in the world but is relatively unknown in the U.S. So the task was simple — write the story of an established Japanese footwear brand in a way that appeals to a U.S. audience.
My Role
Creative Director
Brand Strategist
Audience Analyst
Copywriter
Copywriting Snapshot
Direction 1
Direction 2
FINAL PRODUCT
