Mizuno Sportswear
Question
How can a brand authentically rooted in Japan find a new audience in the United States?
ANSWER
Mizuno is a widely respected brand everywhere in the world but is relatively unknown in the U.S. So the task was simple — write the story of an established Japanese footwear brand in a way that appeals to a U.S. audience.
MY DELIVERABLES
Brand Narrative, Creative Brief, Product Copy
My Role
CD, Copywriter
Distilling the Mizuno story
Product tags
