Case Study

Mizuno 

How can a brand authentically rooted in Japan find a new audience in the United States?

Agency: STORI

MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.

Challenge

Mizuno is a widely respected brand everywhere in the world… but is relatively unknown in the U.S.

Solution

Write the story of an established Japanese footwear brand that appeals to new audience in the U.S.

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Skills Required

Messaging Development

Client Direction

Z

Project Management

My Role

l

Copywriter

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Copy Highlights

Outcome

Re-established Foothold in the US

How Can I Help?