Case Study

Mizuno

How can a brand authentically rooted in Japan find a new audience in the United States?

Agency: STORI

MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.

Challenge

Mizuno is a widely respected brand everywhere in the world… but is relatively unknown in the U.S.

Solution

Write the story of an established Japanese footwear brand that appeals to new audience in the U.S.

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Skills Required

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Messaging Development

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Client Direction

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Project Management

My Role

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Copywriter

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

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Audit

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Messaging Hypotheses

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Messaging Validation

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Copywriting

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