Case Study

Humana

How does national health insurance company Humana launch a new kind of clinic for seniors in a new market?

Agency: WONDERR

A NEW KIND OF NEIGHBORHOOD CLINIC

Solution

Humana partnered with Vancouver Clinic to create Enliven, a neighborhood hub for adults 65 and older to drop by for a health check-in with a doctor, take a fitness class with a certified instructor, and hang out with friends over a cup of coffee or a deck of cards.

My Role

Brand Strategist

Copywriter

CONCEPT & Messaging Snapshot

Insights & Positioning

Clinic Concept

Messaging Framework

Campaign Message

OOH & DIGITAL CAMPAIGN

Outcome

Brands

Months

Unified Voice