GIV
Question
How can a brand harness the good intentions of healthy foodies who want to help society however they can?
ANSWER
In three iconic letters, Giv redefines what it means to give by the food choices we make.
MY DELIVERABLES
Packaging & Web Copy
My Role
Digital Strategist, Copywriter
On-Pack copy
VEGGIE BURGERS
Superfood bars
Minifesto
