Case Study
Enliven Healthcare
How do two different healthcare brands join together to launch a new kind of clinic in a new market?
Agency: WONDERR
A NEW KIND OF NEIGHBORHOOD CLINIC
Solution
National insurer Humana and regional HCP powerhouse Vancouver Clinic joined forces to create Enliven, a neighborhood hub for adults 65 and older to drop by for a check-in with a doctor, take a fitness class with a certified instructor, or just hang out with friends over coffee.
My Role
Creative Director
Brand Strategist
Audience Analyst
Naming Specialist
Copywriter
CONCEPT & Messaging Snapshot
Insights & Positioning
Clinic Concept
Messaging Framework
Campaign Message
OOH & DIGITAL LAUNCH
