ENLIVEN
Question
How do two different healthcare brands join together to launch a new kind of clinic in a new market?
ANSWER
Humana and Vancouver Clinic joined forces to create Enliven, a neighborhood hub for adults 65+ that mashed up two ideas — healthcare + health & wellness — into one healthy, happy place to be.
MY DELIVERABLES
Brand Strategy, Campaign Concept, Headlines & Copy
My Role
CD, Strategist, Copywriter
OOH
Digital Ads
Signage
