Citizen Bionic
Question
How does a relatively small competitor like Talking Rain go up against a giant like Red Bull to capture a piece of the $11.8B energy drink category? SPOILER ALERT: You don’t.
ANSWER
Launch a sub-brand called Citizen Bionic to capture a piece of the $11.8B energy category and appeal to the next generation of Talking Rain consumers.
MY DELIVERABLES
Strategy, Messaging & Copy, Client Direction
My Role
Strategist, Copywriter
VC Pitch Deck
