Citizen Bionic

Question

How does a relatively small competitor like Talking Rain go up against a giant like Red Bull to capture a piece of the $11.8B energy drink category? SPOILER ALERT: You don’t.

ANSWER

Launch a sub-brand called Citizen Bionic to capture a piece of the $11.8B energy category and appeal to the next generation of Talking Rain consumers.

MY DELIVERABLES

Strategy, Messaging & Copy, Client Direction

My Role

Strategist, Copywriter

VC Pitch Deck