It seems like everyone’s a strategist these days. Take a look at this list from CX Strategist Emily Vernon:
- Account Strategist – Develop strategic plans and solutions to help clients achieve their goals, while managing and growing relationships. Leverage insights, data and product offering to improve solutions and planning for clients.
- Brand Strategist – Create a strategic recommendation, connecting brand objectives to a vision, purpose and plan. Establish brand positioning, architecture, naming, identity, visual comms, etc.
- Business Strategist – Determine targets for organisations and prepare an approach on how to achieve this. Analyse existing plans, practices and data. They can focus on specific areas or the overall business.
- Channel Strategist – Identify the best way to expose potential consumers to a company’s product or service. This includes the end goal of both selling the product, as well as delivering a relevant, meaningful consumer experience.
- Client Strategist – Define business objectives based on client needs to craft concepts, brief and framework for new client projects. Guide existing client projects on an ongoing basis.
- Communications Strategist – Develop communication and media approach across numerous platforms. This should be scaled according to reach, promote products and tell brand stories.
- Content Strategist – Conceptualise, generate and manage digital content for a consumer- or business- based audience. Content should reflect the brand’s or company’s positioning and expertise.
- Creative Strategist – Translate brand strategy into consumer experiences for the short to medium term. This can then be used by design teams to execute campaigns, environments, advertisements or interactions.
- Customer Experience Strategist – Orchestrate a positive, purposeful experience between the consumer and the business, pre- and post- sales. This involves setting an overarching approach and managing multiple touchpoints.
- Digital Strategist – Develop an approach to connect the brand to an online consumer. This can include connecting through a website, social media, email, mobile or e-commerce platform.
- Influencer Marketing Strategist – Manage influencer partnerships to drive brand awareness and acquire new customers. Source talent, as well as execute and optimise campaigns across multiple channels.
- Marketing Strategist – Identify and implement an effective approach to promote a product and/or gain customers. This is done through data analysis, market research, budget management and campaign development.
- Media Strategist – Plan and execute custom media partnerships for content development across display, video, mobile and social channels.
- Omnichannel Strategist – Create a seamless, interconnected experience across multiple marketing and sales platforms. This includes both on and offline channels.
- Product Strategist – Define, develop and create products and solutions for a client or target market. This includes scaling existing products, while identifying new opportunities.
- Qualitative Strategist – Provide insights into the consumer through market research, while identifying key opportunities. Utilise various methodologies to gather information and communicate this to key stakeholders.
- Retail Strategist – Develop an overarching plan to expose consumers to a product or service. Identify the relevant retail channels, as well as the price, presentation and promotion around the offering.
- Social Media Strategist – Create an approach around the brand’s use of social media to reach, inform and influence its target audience. Each social media channel will feed into this, while having their own nuances.
- Web Strategist – Plan, develop and create a long-term plan around the brand’s online presence. It is necessary to understand the consumer, brand and the business’s technical abilities.
Personally, I have never worked with anyone called a Channel Strategist, Client Strategist, Influencer Marketing Strategist, Product Strategist, Omnichannel Strategist, or Qualitative Strategist, though I’ve certainly worked with people who did those jobs.
On the other hand, I have worked with several strategists whose titles are not on the list, namely:
- CRM Strategist – Plan, develop and create a long-term plan execution of email-driven customer journey initiatives and optimize customer loyalty, acquisition, retention, personalization and promotional strategies.
- Data Strategist – Plan, develop and coordinate all activities related to the integration of data across various sources.
- Experience Strategist – Represent user interests between concept design and product design, ensure that users achieve their expected outcome as elegantly as possible.
- Experiential Strategist – Plan, develop and execute real-world events that focuses on getting the consumer to experience the brand IRL.
- Integrated Strategist – Plan, develop and execute integrated brand, digital, and communication strategies, and support those strategies from kickoff through to delivery.
- UX Strategist – Define the overall UX vision throughout the digital ecosystem and shape user experience strategies and design accordingly.