Alden’s Ice Cream

Alden’s Ice Cream

Case Study

Alden’s Ice Cream 

Alden’s needed to reboot it’s 30-year old brand for the new natural channel world.

MARKETING THE NEW ALDEN’S BRAND

Challenge

Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had competing marketing teams in place, leading to confusion about how to combine their messaging and market with better more synergy.

Solution

After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, project management, group facilitation, and a fair amount of tact.

Skills Required

Goto Market Planning

Sr. Client Direction

Z

Project Management

My Role

Senior Strategist

l

Account Planner

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

WORK SAMPLE

The numbers

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  • Conversion Rate – 90%
  • Return Users – 77%
  • Social Following – 85%

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

Outcome

Teams to Integrate

Joint Meetings

Unified Voice

Enliven

Enliven

Case Study

Enliven Healthcare

How do two different healthcare brands join together to launch a new kind of clinic in a new market?

Agency: WONDERR

A NEW KIND OF NEIGHBORHOOD CLINIC

Solution

National insurer Humana and regional HCP powerhouse Vancouver Clinic joined forces to create Enliven, a neighborhood hub for adults 65 and older to drop by for a check-in with a doctor, take a fitness class with a certified instructor, or just hang out with friends over coffee.

My Role

Creative Director

Brand Strategist

Audience Analyst

Naming Specialist

l

Copywriter

CONCEPT & Messaging Snapshot

Insights & Positioning

Clinic Concept

Messaging Framework

Campaign Message

OOH & DIGITAL LAUNCH

Outcome

Brands

Months

Unified Voice

Giv

Giv

Case Study

GIV

How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?

 Agency: EGG BRANDING

Launch GIV, build awareness, drive revenue

Challenge

1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?

Solution

With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.

Skills Required

Messaging Development

l

Copywriting

UX Strategy

Sr. Client Direction

Z

Project Management

My Role

Brand Strategist

l

Copywriter

UX Strategist

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

Project Snapshot

UX

Messaging

Outcome

Product Lines

SKUS

Successful Launch

Humana

Humana

Case Study

Humana

How does national health insurance company Humana launch a new kind of clinic for seniors in a new market?

Agency: WONDERR

A NEW KIND OF NEIGHBORHOOD CLINIC

Solution

Humana partnered with Vancouver Clinic to create Enliven, a neighborhood hub for adults 65 and older to drop by for a health check-in with a doctor, take a fitness class with a certified instructor, and hang out with friends over a cup of coffee or a deck of cards.

My Role

Brand Strategist

Copywriter

CONCEPT & Messaging Snapshot

Insights & Positioning

Clinic Concept

Messaging Framework

Campaign Message

OOH & DIGITAL CAMPAIGN

Outcome

Brands

Months

Unified Voice

Teton Waters Ranch

Teton Waters Ranch

Case Study

Teton Waters Ranch 

What could one purpose-driven company say to convince the world that grass-fed beef might just save the planet?

Agency: RETAIL VOODOO

Introducing the new Teton WATERS RANCH

Solution

Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.

My Role

Brand Strategist

Audience Analyst

Content Strategist

l

Copywriter

COPY & Messaging Snapshot

Brand Message

Brand Voice

Messaging Framework

Employee Engagement

Identity & Packaging

Outcome

x growth in year one