Alden’s Ice Cream

Alden’s Ice Cream

Case Study

Alden’s Ice Cream 

Alden’s needed to reboot it’s 30-year old brand for the new natural channel world.

MARKETING THE NEW ALDEN’S BRAND

Challenge

Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had competing marketing teams in place, leading to confusion about how to combine their messaging and market with better more synergy.

Solution

After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, project management, group facilitation, and a fair amount of tact.

Skills Required

Goto Market Planning

Sr. Client Direction

Z

Project Management

My Role

Senior Strategist

l

Account Planner

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

WORK SAMPLE

The numbers

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  • Conversion Rate – 90%
  • Return Users – 77%
  • Social Following – 85%

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

Outcome

Teams to Integrate

Joint Meetings

Unified Voice

How Can I Help?

Teton Waters Ranch

Teton Waters Ranch

Case Study

Teton Waters Ranch 

What message could Teton Waters tap into that would help it tell the world that grass-fed beef can save the planet?

Agency: RETAIL VOODOO

Introducing the new Teton WATERS RANCH

Challenge

Teton Waters Ranch became a provider of grass-fed beef sausages that outgrew their ranch. When the company moved from the ranch to the city, they found themselves in the midst of an identity crisis the size of Texas. And retailers insisting that the average American would have price sensitivity.

Solution

Research showed audiences would pay more for grass-fed beef, but didn’t really know how to tell what it was. Our solution: Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.

Skills Required

Brand Strategy

l

Messaging & Copy

UX Strategy

Z

Project Management

My Role

Senior Strategist

l

Copy Editor + Copywriter

Account Planner

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Brand Identity Highlights

Brand Expression Highlights

UX / UI Highlights

Outcome

x growth in year one

How Can I Help?

Vancouver Clinic

Vancouver Clinic

Case Study

Vancouver Clinic 

How does an 80 year old company re-introduce itself to the community it started in? 

Agency: STORI

A NEW BRAND DAY

Challenge

Those who knew about Vancouver Clinic loooooved them. But not enough people knew about them, despite having been in market for over 80 years. Why?

Solution

A successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.

Skills Required

Brand Development

l

Creative Direction

UX Strategy

Z

Project Management

My Role

Creative Director

Brand Strategist

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Strategy Snapshots

Target Audience

Brand Expression

Campaign

Outcome

Impressions

Clicks

Net new patients/mos

How Can I Help?