Case Study

Talking Rain

Could Talking Rain appeal to a new generation of consumers by capturing a piece of the $11.8b energy category ?

Agency: Retail Voodoo

Disrupt or Die?

Challenge

Talking Rain faced some specific choices as it looked over the energy category: do nothing, add caffeine to Sparkling Ice, or out-crazy the crazies with an outlandish name + messaging + $100mm budget.

Solution

The energy category aisle is crowded, tired, and difficult to navigate. Plus, energy drinks have always had nutrition labels with some scary-sounding stuff in them. So pioneer a new category… called Biohacking