by cobb-admin | Jan 8, 2019
Alden’s needed to reboot it’s 30-year old brand for the new natural channel world.
MARKETING THE NEW ALDEN’S BRAND
Challenge
Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had competing marketing teams in place, leading to confusion about how to combine their messaging and market with better more synergy.
Solution
After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, project management, group facilitation, and a fair amount of tact.
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Conversion Rate – 90%
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Return Users – 77%
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Social Following – 85%
by cobb-admin | Jan 7, 2019
How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?
Launch GIV, build awareness, drive revenue
Challenge
1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?
Solution
With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.
Email me and let's set up a chat to see if I can help with your project.
by cobb-admin | Jan 6, 2019
What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?
COMMUNICATING BRAND VALUES ON PACK
Challenge
When Whole Foods changed raw from a category to a product attribute, Living Intentions had to evolve beyond being a bulk bin favorite, and finally get credit for being a flavor-forward innovator.
Solution
Redefine raw as food that’s been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.
Email me and let's set up a chat to see if I can help with your project.
Target Audience & Design Direction
In Category @ Whole Foods
by cobb-admin | Jan 6, 2019
How can a brand authentically rooted in Japan find a new audience in the United States?
MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.
Challenge
Mizuno is a widely respected brand everywhere in the world… but is relatively unknown in the U.S.
Solution
Write the story of an established Japanese footwear brand that appeals to new audience in the U.S.
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Email me and we’ll set up a chat to see if I’m right for your project.
Re-established Foothold in the US
by cobb-admin | Jan 6, 2019
What message could Teton Waters tap into that would help it tell the world that grass-fed beef can save the planet?
Introducing the new Teton WATERS RANCH
Challenge
Teton Waters Ranch became a provider of grass-fed beef sausages that outgrew their ranch. When the company moved from the ranch to the city, they found themselves in the midst of an identity crisis the size of Texas. And retailers insisting that the average American would have price sensitivity.
Solution
Research showed audiences would pay more for grass-fed beef, but didn’t really know how to tell what it was. Our solution: Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.
Email me and we’ll set up a chat to see if I’m right for your project.
Brand Identity Highlights
Brand Expression Highlights
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