Smirnoff
Case Study
Smirnoff
How can Smirnoff be positioned as the brand of choice to new generation of vodka drinkers?
Agency: Neverstop
ONCE IN A LIFETIME
Challenge
My task was to develop a brand strategy and message for a brand activation campaign that appealed to 18-35 year olds in North America.
Solution
In answer to the question “were you there when…?, invite an audience of Experience Seekers to “Be There” for once-in-a-lifetime brand experiences.
Skills Required
Messaging Development
Copywriting
Strategic Direction
Experiential Design
My Role
Brand Strategist
Copywriter
Experiential SME
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Audit
Messaging Hypotheses
Copywriting
Strategy
Presentation
Project Snapshot
Messaging
Goto Market
Campaign
Outcome
Worldwide Campaign
%
sales volume lift
%
