Smirnoff

Smirnoff

by | Jan 6, 2019

Case Study

Smirnoff 

How can Smirnoff be positioned as the brand of choice to new generation of vodka drinkers?

Agency: Neverstop

ONCE IN A LIFETIME

Challenge

My task was to develop a brand strategy and message for a brand activation campaign that appealed to 18-35 year olds in North America.

Solution

In answer to the question “were you there when…?, invite an audience of Experience Seekers to “Be There” for once-in-a-lifetime brand experiences.

Skills Required

Messaging Development

l

Copywriting

Strategic Direction

Z

Experiential Design

My Role

Brand Strategist

l

Copywriter

Experiential SME

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

Messaging Hypotheses

l

Copywriting

Strategy

Presentation

Strategy Snapshots

Messaging

Goto Market

Campaign

Outcome

Worldwide Campaign

%

sales volume lift

%

Target Customer Acquisition

How Can I Help?

Vancouver Clinic

Vancouver Clinic

by | Jan 6, 2019

Case Study

Vancouver Clinic 

How does an 80 year old company re-introduce itself to the community it started in? 

Agency: STORI

A NEW BRAND DAY

Challenge

Those who knew about Vancouver Clinic loooooved them. But not enough people knew about them, despite having been in market for over 80 years. Why?

Solution

A successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.

Skills Required

Brand Development

l

Creative Direction

UX Strategy

Z

Project Management

My Role

Creative Director

Brand Strategist

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Strategy Snapshots

Target Audience

Brand Expression

Campaign

Outcome

Impressions

Clicks

Net new patients/mos

How Can I Help?