
Giv
Case Study
GIV
How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?
Agency: EGG BRANDING

Launch GIV, build awareness, drive revenue
Challenge
1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?
Solution
With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.
Skills Required
Messaging Development
Copywriting
UX Strategy
Sr. Client Direction
Project Management
My Role
Brand Strategist
Copywriter
UX Strategist
Account Planner
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Audit
Interviews
Messaging Hypotheses
Messaging Validation
Copywriting
Presentation
Group Facilitation

Project Snapshot
UX




Messaging


Recent Comments