GIV

How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?

Agency: EGG BRANDING

Launch GIV, build awareness, drive revenue

Challenge

1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?

Solution

With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.

Skills Required

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Messaging Development

Copywriting

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UX Strategy

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Sr. Client Direction

Project Management

My Role

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Brand Strategist

Copywriter

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UX Strategist

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Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

Audit

Interviews

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Messaging Hypotheses

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Messaging Validation

Copywriting

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Presentation

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Group Facilitation

Strategy Snapshots

UX

Messaging

Outcome

Product Lines

SKUS

Successful Launch

How Can I Help?

Talking Rain

Could Talking Rain appeal to a new generation of consumers by capturing a piece of the $11.8b energy category ?

Agency: Retail Voodoo

Disrupt or Die?

Challenge

Talking Rain faced some specific choices as it looked over the energy category: do nothing, add caffeine to Sparkling Ice, or out-crazy the crazies with an outlandish name + messaging + $100mm budget.

Solution

The energy category aisle is crowded, tired, and difficult to navigate. Plus, energy drinks have always had nutrition labels with some scary-sounding stuff in them. So pioneer a new category… called Biohacking