Derma-e
Case Study
DERMA-E
How can a 30-year-old vegan skin care company transform into an ethical beauty brand?
Agency: RETAIL VOODOO
ROLLING OUT THE DERMA-E RE-BRAND
Challenge
Derma E offered 14 different product lines and 180 SKUs in an outdated matrix of gobbledygook messaging, and younger consumers were turning away.
Solution
Younger women see skincare as beauty, so we helped Derma E to streamline their portfolio and emphasize a new brand position of ethical beauty to a younger audience.
Skills Required
Brand Strategy
Messaging & Copy
Product Portfolio Strategy
Project Management
Audience Presentation
My Role
Senior Strategist
Copywriter
Account Planner
Process
Audit
Diagnosis
Validation
Prescription
Translation
Creative Development
Implementation
Strategy Sneak Peeks
Brand Identity Highlights
Presentation Highlights
