Made by Makr
How can a hospitality company have the confidence it needs to know it’s identified a real target audience before launch?
Agency: FINE DESIGN
Seeking culinarily-centered, destination-driven foodies.
Craft reality-based composites of real people from the markets Makr will operate in, and look for clues on how Makr can sharpen its appeal to them.
I’m not a fan of personas. Instead, I prefer to use real reviews from real people to create what I call IRL Composites.
Seattle WA Site
Healdsburg CA Site
Once I have enough composites, I roll them all up into an uber-composite I call an archtetype and, voila, there’s our target audience.