Mizuno

Mizuno

Case Study

Mizuno 

How can a brand authentically rooted in Japan find a new audience in the United States?

Agency: STORI

MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.

Challenge

Mizuno is a widely respected brand everywhere in the world… but is relatively unknown in the U.S.

Solution

Write the story of an established Japanese footwear brand that appeals to new audience in the U.S.

.

Skills Required

Messaging Development

Client Direction

Z

Project Management

My Role

l

Copywriter

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Copy Highlights

Outcome

Re-established Foothold in the US

How Can I Help?

Smirnoff

Smirnoff

Case Study

Smirnoff 

How can Smirnoff be positioned as the brand of choice to new generation of vodka drinkers?

Agency: Neverstop

ONCE IN A LIFETIME

Challenge

My task was to develop a brand strategy and message for a brand activation campaign that appealed to 18-35 year olds in North America.

Solution

In answer to the question “were you there when…?, invite an audience of Experience Seekers to “Be There” for once-in-a-lifetime brand experiences.

Skills Required

Messaging Development

l

Copywriting

Strategic Direction

Z

Experiential Design

My Role

Brand Strategist

l

Copywriter

Experiential SME

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

Messaging Hypotheses

l

Copywriting

Strategy

Presentation

Strategy Snapshots

Messaging

Goto Market

Campaign

Outcome

Worldwide Campaign

%

sales volume lift

%

Target Customer Acquisition

How Can I Help?

Teton Waters Ranch

Teton Waters Ranch

Case Study

Teton Waters Ranch 

What message could Teton Waters tap into that would help it tell the world that grass-fed beef can save the planet?

Agency: RETAIL VOODOO

Introducing the new Teton WATERS RANCH

Challenge

Teton Waters Ranch became a provider of grass-fed beef sausages that outgrew their ranch. When the company moved from the ranch to the city, they found themselves in the midst of an identity crisis the size of Texas. And retailers insisting that the average American would have price sensitivity.

Solution

Research showed audiences would pay more for grass-fed beef, but didn’t really know how to tell what it was. Our solution: Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.

Skills Required

Brand Strategy

l

Messaging & Copy

UX Strategy

Z

Project Management

My Role

Senior Strategist

l

Copy Editor + Copywriter

Account Planner

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Brand Identity Highlights

Brand Expression Highlights

UX / UI Highlights

Outcome

x growth in year one

How Can I Help?

Vancouver Clinic

Vancouver Clinic

Case Study

Vancouver Clinic 

How does an 80 year old company re-introduce itself to the community it started in? 

Agency: STORI

A NEW BRAND DAY

Challenge

Those who knew about Vancouver Clinic loooooved them. But not enough people knew about them, despite having been in market for over 80 years. Why?

Solution

A successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.

Skills Required

Brand Development

l

Creative Direction

UX Strategy

Z

Project Management

My Role

Creative Director

Brand Strategist

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Strategy Snapshots

Target Audience

Brand Expression

Campaign

Outcome

Impressions

Clicks

Net new patients/mos

How Can I Help?