Dell

Dell

Case Study

DELL + MICROSOFT

How do you get two corporate giants to speak with one voice to the same SMB audience?

Agency: Lionfish

DELL + MICROSOFT COMBINED MESSAGING

Challenge

Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.

Solution

After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.

Skills Required

Messaging Development

l

Corporate Copywriting

Client Direction

Z

Remote Team Management

My Role

Senior Strategist

l

Copywriter

Account Planner

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

Messaging Highlights

Outcome

Teams to Integrate

Joint Meetings

Unified Voice

Microsoft

Microsoft

Case Study

MICROSOFT + DELL

How do you get two corporate giants to speak with one voice to the same SMB audience?

Agency: Lionfish

MICROSOFT + DELL MESSAGING

Challenge

Microsoft and Dell had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.

Solution

After an audit of all marketing & messaging materials from both Microsoft and Dell, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.

Skills Required

Messaging Development

l

Corporate Copywriting

Client Direction

Z

Remote Team Management

My Role

Brand Strategist

l

Copywriter

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

Project Snapshot

Messaging Foundation

Outcome

Teams to Integrate

Joint Meetings

Unified Voice

Vancouver Clinic

Vancouver Clinic

Case Study

Vancouver Clinic 

How does an 80 year old company re-introduce itself to the community it started in? 

Agency: STORI

A NEW BRAND DAY

Solution

Through a successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.

My Role

Creative Director

Brand Strategist

Audience Analyst

Content Strategist

l

Copywriter

CONCEPT & Messaging Snapshot

Insights & Positioning

Messaging Framework

Campaign Message

CAMPAIGN

OOH

Digital

Event, Web, Social

BRAND BIBLE

Outcome

Impressions

Clicks

Net new patients/mos