GIV

How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?

Agency: EGG BRANDING

Launch GIV, build awareness, drive revenue

Challenge

1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?

Solution

With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.

Skills Required

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Messaging Development

Copywriting

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UX Strategy

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Sr. Client Direction

Project Management

My Role

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Brand Strategist

Copywriter



UX Strategist

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Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

Audit

Interviews

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Messaging Hypotheses

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Messaging Validation

Copywriting

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Presentation



Group Facilitation

Project Snapshot

UX

Messaging

Outcome

Product Lines

SKUS

Successful Launch

GET IN TOUCH

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Portland, OR / Santa Rosa, CA / Remote Everywhere

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chris@chris-cobb.com

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503-765-6437

Alden’s Ice Cream

Alden’s needed to reboot it’s 30-year old brand for the new natural channel world.

MARKETING THE NEW ALDEN’S BRAND

Challenge

Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had competing marketing teams in place, leading to confusion about how to combine their messaging and market with better more synergy.

Solution

After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, project management, group facilitation, and a fair amount of tact.

Skills Required

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Goto Market Planning

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Sr. Client Direction

Project Management

My Role



Senior Strategist

Account Planner

Process

Audit

Interviews



Messaging Hypotheses



Messaging Validation

Copywriting



Presentation



Group Facilitation

WORK SAMPLE

The numbers

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