by cobb-admin | Jan 7, 2019
How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?
Launch GIV, build awareness, drive revenue
Challenge
1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?
Solution
With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.
Email me and let's set up a chat to see if I can help with your project.
by chrisvcobb | Feb 19, 2022
Alden’s needed to reboot it’s 30-year old brand for the new natural channel world.
MARKETING THE NEW ALDEN’S BRAND
Challenge
Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had competing marketing teams in place, leading to confusion about how to combine their messaging and market with better more synergy.
Solution
After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, project management, group facilitation, and a fair amount of tact.
Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit laborum. Sed ut perspiciatis unde omnis iste natus sit voluptatem accusantium doloremque laudantium totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo ipsum quia dolor sit amet qui dolorem.
- Conversion Rate – 90%
- Return Users – 77%
- Social Following – 85%
by chrisvcobb | Feb 19, 2022
How can a hospitality company have the confidence it needs to know it’s identified a real target audience before launch?
Seeking culinarily-centered, destination-driven foodies.
Solution
Craft reality-based composites of real people from the markets Makr will operate in, and look for clues on how Makr can sharpen its appeal to them.
I’m not a fan of personas. Instead, I prefer to use real reviews from real people to create what I call IRL Composites.
Once I have enough composites, I roll them all up into an uber-composite I call an archtetype and, voila, there’s our target audience.
by cobb-admin | Jan 6, 2019
What could one purpose-driven company say to convince the world that grass-fed beef might just save the planet?
Introducing the new Teton WATERS RANCH
Solution
Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.
COPY & Messaging Snapshot
by cobb-admin | Jan 6, 2019
How does an 80 year old company re-introduce itself to the community it started in?
Solution
Through a successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.
CONCEPT & Messaging Snapshot
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