by cobb-admin | Jan 7, 2019
How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?
Launch GIV, build awareness, drive revenue
Challenge
1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?
Solution
With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.
Email me and let's set up a chat to see if I can help with your project.
by cobb-admin | Jan 6, 2019
What message could Teton Waters tap into that would help it tell the world that grass-fed beef can save the planet?
Introducing the new Teton WATERS RANCH
Challenge
Teton Waters Ranch became a provider of grass-fed beef sausages that outgrew their ranch. When the company moved from the ranch to the city, they found themselves in the midst of an identity crisis the size of Texas. And retailers insisting that the average American would have price sensitivity.
Solution
Research showed audiences would pay more for grass-fed beef, but didn’t really know how to tell what it was. Our solution: Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.
Email me and we’ll set up a chat to see if I’m right for your project.
Brand Identity Highlights
Brand Expression Highlights
by cobb-admin | Jan 6, 2019
How does an 80 year old company re-introduce itself to the community it started in?
Challenge
Those who knew about Vancouver Clinic loooooved them. But not enough people knew about them, despite having been in market for over 80 years. Why?
Solution
A successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.
Email me and let's set up a chat to see if I can help with your project.
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