Cricket
Dell
Case Study
DELL + MICROSOFT
How do you get two corporate giants to speak with one voice to the same SMB audience?
Agency: Lionfish
DELL + MICROSOFT COMBINED MESSAGING
Challenge
Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Skills Required
Messaging Development
Corporate Copywriting
Client Direction
Remote Team Management
My Role
Senior Strategist
Copywriter
Account Planner
Can I help?
Email me and we’ll set up a chat to see if I’m right for your project.
Process
Audit
Interviews
Messaging Hypotheses
Messaging Validation
Copywriting
Presentation
Group Facilitation
Messaging Highlights
Outcome
Teams to Integrate
Joint Meetings
Unified Voice
Microsoft
Case Study
MICROSOFT + DELL
How do you get two corporate giants to speak with one voice to the same SMB audience?
Agency: Lionfish
MICROSOFT + DELL MESSAGING
Challenge
Microsoft and Dell had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Microsoft and Dell, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Skills Required
Messaging Development
Corporate Copywriting
Client Direction
Remote Team Management
My Role
Brand Strategist
Copywriter
Account Planner
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Audit
Interviews
Messaging Hypotheses
Messaging Validation
Copywriting
Presentation
Group Facilitation
Project Snapshot
Messaging Foundation
Outcome
Teams to Integrate
Joint Meetings
Unified Voice
Recent Comments