Smirnoff

Smirnoff

Case Study

Smirnoff 

How can Smirnoff be positioned as the brand of choice to new generation of vodka drinkers?

Agency: Neverstop

ONCE IN A LIFETIME

Challenge

My task was to develop a brand strategy and message for a brand activation campaign that appealed to 18-35 year olds in North America.

Solution

In answer to the question “were you there when…?, invite an audience of Experience Seekers to “Be There” for once-in-a-lifetime brand experiences.

Skills Required

Messaging Development

l

Copywriting

Strategic Direction

Z

Experiential Design

My Role

Brand Strategist

l

Copywriter

Experiential SME

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

Messaging Hypotheses

l

Copywriting

Strategy

Presentation

Project Snapshot

Messaging

Goto Market

Campaign

Outcome

Worldwide Campaign

%

sales volume lift

%

Target Customer Acquisition

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

Vancouver Clinic

Vancouver Clinic

Case Study

Vancouver Clinic 

How does an 80 year old company re-introduce itself to the community it started in? 

Agency: STORI

A NEW BRAND DAY

Solution

Through a successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.

My Role

Creative Director

Brand Strategist

Audience Analyst

Content Strategist

l

Copywriter

CONCEPT & Messaging Snapshot

Insights & Positioning

Messaging Framework

Campaign Message

CAMPAIGN

OOH

Digital

Event, Web, Social

BRAND BIBLE

Outcome

Impressions

Clicks

Net new patients/mos

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

Z Collection

Z Collection

Case Study

Z Collection

How does a growing hospitality company bring all of its eclectic brands under one roof?

Agency: FINE DESIGN

bringing a multi-thread brand story to life

Solution

Tell a cohesive Z-Collection story that helps position the company for extraordinary growth.

My Role

Audience Analyst

l

Copywriter

CONCEPT & Messaging Snapshot

Minifesto

Positioning

Direction 1

Direction 2

Direction 3

HOME PAGE

HOTEL DETAIL PAGE

MINIFESTO PAGE

Outcome

Eclectic Hotels

Major Cities

Unified Brand

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437