Sanctuary

Sanctuary

Screenplay

Sanctuary

What is Sanctuary? The centuries-old idea of using churches to provide safe haven for those who need it.

A Script that asks “what if legal ≠ moral?”

Challenge

Because Sanctuary tells the origin story of the Sanctuary Movement, which took place over a decade and involves a half dozen important characters, it was a daunting script to write about an explosive subject.

Solution

By using the surveillance and trial of the Sanctuary Movement as the narrative framework, I was able to introduce the antagonists and zero in on the core conflict right away.

Process

Research

d

Beatsheet

b

Outlining

l

Screenwriting

Review

i

Rewriting & Polish

SAMPLE SCENE

I optioned Sanctuary twice; once to Caribou Productions and once to indie producer Jane Fleming. It’s a hard script to get made. This scene starts the movie and sets the stage for everything to come.

“It started four years ago, sir. In the desert.”

“It started four years ago, sir. In the desert.”

A sidewinder slides across the sand, winding between the radio and a woman’s high-heeled shoe.

A sidewinder slides across the sand, winding between the radio and a woman’s high-heeled shoe.

“They’re not Mexicans, Louise. They’re El Salvadorans.”

“They’re not Mexicans, Louise. They’re El Salvadorans.”

“Listen, I got a situation. You hear about them illegals, the desert people?”

“Listen, I got a situation. You hear about them illegals, the desert people?”

“Sorry amigos. My church works with the sheriff’s department. That means we have to follow the rules.”

“Sorry amigos. My church works with the sheriff’s department. That means we have to follow the rules.”

How Can I Help?

Starbucks

Starbucks

Case Study

Starbucks 

How does the modern day embodiment of the European coffeehouse become recognized as an American classic?

STARBUCKS = COFFEEHOUSE

Challenge

My role was to help establish Starbucks as the modern day embodiment of the coffeehouse, in order to position the brand in a premium space and protect the company’s margins as it grew.

Solution

To embed the brand as the inheritor of the centuries-old coffeehouse, I developed the Starbucks coffeehouse strategy and partnered with Warner Television, Time Inc., & Magic Johnson Development..

Skills Required

Brand Development

l

Strategy & Messaging

Z

Project Management

My Role

Creative Director

Brand Strategist

l

Copywriter

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Research

Messaging & Positioning

l

Copywriting

Presentation

Strategy Snapshots

Brand Expression

Outcome

Stores

Years

Massively successful brand

How Can I Help?

Vancouver Clinic

Vancouver Clinic

Case Study

Vancouver Clinic 

How does an 80 year old company re-introduce itself to the community it started in? 

Agency: STORI

A NEW BRAND DAY

Challenge

Those who knew about Vancouver Clinic loooooved them. But not enough people knew about them, despite having been in market for over 80 years. Why?

Solution

A successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.

Skills Required

Brand Development

l

Creative Direction

UX Strategy

Z

Project Management

My Role

Creative Director

Brand Strategist

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Strategy Snapshots

Target Audience

Brand Expression

Campaign

Outcome

Impressions

Clicks

Net new patients/mos

How Can I Help?