Dell

Dell

Case Study

DELL + MICROSOFT

How do you get two corporate giants to speak with one voice to the same SMB audience?

Agency: Lionfish

DELL + MICROSOFT COMBINED MESSAGING

Challenge

Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.

Solution

After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.

Skills Required

Messaging Development

l

Corporate Copywriting

Client Direction

Z

Remote Team Management

My Role

Senior Strategist

l

Copywriter

Account Planner

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

Messaging Highlights

Outcome

Teams to Integrate

Joint Meetings

Unified Voice

How Can I Help?

FWB

FWB

Screenplay

Friends With benefits

Can two lifelong friends stay that way when they decide to take a Kama Sutra class together?

Flipping the Rom-Com script

Challenge

As a spec film script, the challenge I set for myself was to take on a classic movie, When Harry met Sally, and take a new look at its enduring theme: can lovers be friends?

Solution

I updated the concept by combining equal parts When Harry Met Sally and What About Mary? to recast the theme and reframe the question into a modern-day sex comedy.

Process

Analysis

Brainstorming

d

Beatsheet

b

Outlining

l

Screenwriting

Review

i

Rewriting & Polish

SAMPLE SCENE

Friends With Benefits is a spec film script intended for grownups in a movie theater.  This scene occurs early in the script and defines the core dilemma the story exists to solve.

“You know the odds that two people, sitting together at my bar, would have only had lousy sex? Zero.”

“You know the odds that two people, sitting together at my bar, would have only had lousy sex? Zero.”

“Here’s the problem: I’m never sure I’m doing it right. I never know what goes where when. I just suck at it.

“Here’s the problem: I’m never sure I’m doing it right. I never know what goes where when. I just suck at it.

“No! We’re not going to ruin our friendship over… benefits.”

“No! We’re not going to ruin our friendship over… benefits.”

How Can I Help?

Microsoft

Microsoft

Case Study

MICROSOFT + DELL

How do you get two corporate giants to speak with one voice to the same SMB audience?

Agency: Lionfish

MICROSOFT + DELL MESSAGING

Challenge

Microsoft and Dell had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.

Solution

After an audit of all marketing & messaging materials from both Microsoft and Dell, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.

Skills Required

Messaging Development

l

Corporate Copywriting

Client Direction

Z

Remote Team Management

My Role

Brand Strategist

l

Copywriter

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

Strategy Snapshots

Messaging Foundation

Outcome

Teams to Integrate

Joint Meetings

Unified Voice

How Can I Help?

Minds Eye

Minds Eye

Screenplay

Minds Eye

What if national security required you to read someone else’s mind, even if it meant losing your own?

A DOUBLE-SIDED SCI-FI SCREENPLAY

Challenge

True story—for decades the CIA ran a project called Stargate, a classified program to recruit and train spies with extrasensory perception. What would that look like? What would it sound like? Would I be able to see the world through your eyes?

Solution

I answered my questions with another question: what if national security required you to read someone else’s mind, even if it meant losing your own? Wow. That’s the kind of premise I like, where the internal and external conflicts are inextricably intertwined. 

Process

Research

Brainstorming

d

Beatsheet

b

Outlining

l

Screenwriting

Review

i

Rewriting & Polish

SAMPLE SCENE

Mind’s Eye is a spec film script intended for the movie theaters.  The opening scene serves to introduce both our villain and our hero, and give a hint of their mysterious abilities.

“Could you help me with this? It starts with 059 and ends with… you.”

“Could you help me with this? It starts with 059 and ends with… you.”

“Help! Somebody HELP!”

“Help! Somebody HELP!”

“He’ll see before you’re in the same room as him. He’ll know what you’re gonna do before you do it”

“He’ll see before you’re in the same room as him. He’ll know what you’re gonna do before you do it”

How Can I Help?