by cobb-admin | Jan 8, 2019
How do you get two corporate giants to speak with one voice to the same SMB audience?
DELL + MICROSOFT COMBINED MESSAGING
Challenge
Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Email me and we’ll set up a chat to see if I’m right for your project.
by cobb-admin | Jan 15, 2019
by cobb-admin | Jan 9, 2019
How do you get two corporate giants to speak with one voice to the same SMB audience?
MICROSOFT + DELL MESSAGING
Challenge
Microsoft and Dell had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Microsoft and Dell, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Email me and let's set up a chat to see if I can help with your project.
by cobb-admin | Jan 6, 2019
How does the modern day embodiment of the European coffeehouse become recognized as an American classic?
Challenge
My role was to help establish Starbucks as the modern day embodiment of the coffeehouse, in order to position the brand in a premium space and protect the company’s margins as it grew.
Solution
To embed the brand as the inheritor of the centuries-old coffeehouse, I developed the Starbucks coffeehouse strategy and partnered with Warner Television, Time Inc., & Magic Johnson Development..
Email me and let's set up a chat to see if I can help with your project.
Massively successful brand
by cobb-admin | Jan 6, 2019
How does an 80 year old company re-introduce itself to the community it started in?
Solution
Through a successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.
CONCEPT & Messaging Snapshot
