Giv
GIV Question How can a brand harness the good intentions of healthy foodies who want to help society however they can? ANSWER In three iconic letters, Giv redefines what it means to give by the food choices we make. MY DELIVERABLES Packaging & Web Copy My Role...
Mizuno
Mizuno Sportswear Question How can a brand authentically rooted in Japan find a new audience in the United States? ANSWER Mizuno is a widely respected brand everywhere in the world but is relatively unknown in the U.S. So the task was simple — write the story of an...
MAKR
MAKR Question How can a hospitality company have the confidence it needs to know it has the right message for the right audience before launch? ANSWER Craft reality-based composites of real people and look for clues on how Makr can sharpen its appeal to them. MY...