How can a 30-year-old vegan skin care company transform into an ethical beauty brand?
Agency: RETAIL VOODOO
ROLLING OUT THE DERMA-E RE-BRAND
Derma E offered 14 different product lines and 180 SKUs in an outdated matrix of gobbledygook messaging, and younger consumers were turning away.
Younger women see skincare as beauty, so we helped Derma E to streamline their portfolio and emphasize a new brand position of ethical beauty to a younger audience.
Messaging & Copy
Product Portfolio Strategy
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