Z Collection
Case Study
Z Collection
How does a growing hospitality company bring all of its eclectic brands under one roof?
Agency: FINE DESIGN
bringing a multi-thread brand story to life
Solution
Tell a cohesive Z-Collection story that helps position the company for extraordinary growth.
My Role
Audience Analyst
Copywriter
CONCEPT & Messaging Snapshot
Minifesto
Positioning
Direction 1
Direction 2
Direction 3
HOME PAGE
HOTEL DETAIL PAGE
MINIFESTO PAGE
