Smirnoff

Smirnoff

Case Study

Smirnoff 

How can Smirnoff be positioned as the brand of choice to new generation of vodka drinkers?

Agency: Neverstop

ONCE IN A LIFETIME

Challenge

My task was to develop a brand strategy and message for a brand activation campaign that appealed to 18-35 year olds in North America.

Solution

In answer to the question “were you there when…?, invite an audience of Experience Seekers to “Be There” for once-in-a-lifetime brand experiences.

Skills Required

Messaging Development

l

Copywriting

Strategic Direction

Z

Experiential Design

My Role

Brand Strategist

l

Copywriter

Experiential SME

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

Messaging Hypotheses

l

Copywriting

Strategy

Presentation

Strategy Snapshots

Messaging

Goto Market

Campaign

Outcome

Worldwide Campaign

%

sales volume lift

%

Target Customer Acquisition

How Can I Help?

Talking Rain

Talking Rain

Case Study

Talking Rain

Could Talking Rain appeal to a new generation of consumers by capturing a piece of the $11.8b energy category ?

Agency: Retail Voodoo

Disrupt or Die?

Challenge

Talking Rain faced some specific choices as it looked over the energy category: do nothing, add caffeine to Sparkling Ice, or out-crazy the crazies with an outlandish name + messaging + $100mm budget.

Solution

The energy category aisle is crowded, tired, and difficult to navigate. Plus, energy drinks have always had nutrition labels with some scary-sounding stuff in them. So pioneer a new category… called Biohacking

Skills Required

Messaging Development

l

Corporate Copywriting

Sr. Client Direction

Z

Project Management

My Role

Brand Strategist

l

Copywriter

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Strategy Snapshots

VC Pitch

Outcome

New Brand

New Skus

$ize of Prize

How Can I Help?