What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?
Agency: RETAIL VOODOO
COMMUNICATING BRAND VALUES ON PACK
When Whole Foods changed raw from a category to a product attribute, Living Intentions had to evolve beyond being a bulk bin favorite, and finally get credit for being a flavor-forward innovator.
Redefine raw as food that’s been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.
Messaging & Copy
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