Living Intentions

Living Intentions

Case Study

Living Intentions 

What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?

Agency: RETAIL VOODOO

COMMUNICATING BRAND VALUES ON PACK

Solution

Redefine raw food as a flavor-forward snacks that have been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.

My Role

Brand Strategist

Audience Analyst

l

Copywriter

On-Pack Messaging & Copy

Final Product

Outcome

In Category @ Whole Foods

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

make@cruzan

make@cruzan

Case Study

Alden’s Ice Cream 

Alden’s needed to reboot it’s 30-year old brand for the new natural channel world.

MARKETING THE NEW ALDEN’S BRAND

Challenge

Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had competing marketing teams in place, leading to confusion about how to combine their messaging and market with better more synergy.

Solution

After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, project management, group facilitation, and a fair amount of tact.

Skills Required

Goto Market Planning

Sr. Client Direction

Z

Project Management

My Role

Senior Strategist

l

Account Planner

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

WORK SAMPLE

The numbers

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  • Conversion Rate – 90%
  • Return Users – 77%
  • Social Following – 85%

Projects

Satisfied Clients

Ongoing Projects

Cups Of Coffee

Outcome

Teams to Integrate

Joint Meetings

Unified Voice

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

Mizuno

Mizuno

Case Study

Mizuno 

How can a brand authentically rooted in Japan find a new audience in the United States?

Agency: STORI

MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.

Solution

Mizuno is a widely respected brand everywhere in the world but is relatively unknown in the U.S. So the task was simple — write the story of an established Japanese footwear brand in a way that appeals to a U.S. audience.

My Role

Creative Director

Brand Strategist

Audience Analyst

l

Copywriter

Copywriting Snapshot

Direction 1

Direction 2

FINAL PRODUCT

Outcome

Re-established Foothold in the US

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

Teton Waters Ranch

Teton Waters Ranch

Case Study

Teton Waters Ranch 

What could one purpose-driven company say to convince the world that grass-fed beef might just save the planet?

Agency: RETAIL VOODOO

Introducing the new Teton WATERS RANCH

Solution

Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.

My Role

Brand Strategist

Audience Analyst

Content Strategist

l

Copywriter

COPY & Messaging Snapshot

Brand Message

Brand Voice

Messaging Framework

Employee Engagement

Identity & Packaging

Outcome

x growth in year one

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437