Living Intentions

Living Intentions

Case Study

Living Intentions 

What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?

Agency: RETAIL VOODOO

COMMUNICATING BRAND VALUES ON PACK

Challenge

When Whole Foods changed raw from a category to a product attribute, Living Intentions had to evolve beyond being a bulk bin favorite, and finally get credit for being a flavor-forward innovator.

Solution

Redefine raw as food that’s been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.

Skills Required

Brand Strategy

l

Messaging & Copy

Z

Project Management

My Role

Brand Strategist

l

Copywriter

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Strategy Snapshots

Target Audience & Design Direction

Brand Expression

On-Pack Messaging

Outcome

In Category @ Whole Foods

How Can I Help?

Mizuno

Mizuno

Case Study

Mizuno 

How can a brand authentically rooted in Japan find a new audience in the United States?

Agency: STORI

MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.

Challenge

Mizuno is a widely respected brand everywhere in the world… but is relatively unknown in the U.S.

Solution

Write the story of an established Japanese footwear brand that appeals to new audience in the U.S.

.

Skills Required

Messaging Development

Client Direction

Z

Project Management

My Role

l

Copywriter

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Copy Highlights

Outcome

Re-established Foothold in the US

How Can I Help?

Teton Waters Ranch

Teton Waters Ranch

Case Study

Teton Waters Ranch 

What message could Teton Waters tap into that would help it tell the world that grass-fed beef can save the planet?

Agency: RETAIL VOODOO

Introducing the new Teton WATERS RANCH

Challenge

Teton Waters Ranch became a provider of grass-fed beef sausages that outgrew their ranch. When the company moved from the ranch to the city, they found themselves in the midst of an identity crisis the size of Texas. And retailers insisting that the average American would have price sensitivity.

Solution

Research showed audiences would pay more for grass-fed beef, but didn’t really know how to tell what it was. Our solution: Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.

Skills Required

Brand Strategy

l

Messaging & Copy

UX Strategy

Z

Project Management

My Role

Senior Strategist

l

Copy Editor + Copywriter

Account Planner

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Brand Identity Highlights

Brand Expression Highlights

UX / UI Highlights

Outcome

x growth in year one

How Can I Help?