How can Smirnoff be positioned as the brand of choice to new generation of vodka drinkers?
ONCE IN A LIFETIME
My task was to develop a brand strategy and message for a brand activation campaign that appealed to 18-35 year olds in North America.
In answer to the question “were you there when…?, invite an audience of Experience Seekers to “Be There” for once-in-a-lifetime brand experiences.
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sales volume lift