Mizuno

Mizuno

Case Study

Mizuno 

How can a brand authentically rooted in Japan find a new audience in the United States?

Agency: STORI

MADE IN JAPAN. SEEKING AN AUDIENCE IN THE US.

Solution

Mizuno is a widely respected brand everywhere in the world but is relatively unknown in the U.S. So the task was simple — write the story of an established Japanese footwear brand in a way that appeals to a U.S. audience.

My Role

Creative Director

Brand Strategist

Audience Analyst

l

Copywriter

Copywriting Snapshot

Direction 1

Direction 2

FINAL PRODUCT

Outcome

Re-established Foothold in the US

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437