Giv

Giv

Case Study

GIV

How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?

 Agency: EGG BRANDING

Launch GIV, build awareness, drive revenue

Challenge

1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?

Solution

With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.

Skills Required

Messaging Development

l

Copywriting

UX Strategy

Sr. Client Direction

Z

Project Management

My Role

Brand Strategist

l

Copywriter

UX Strategist

Account Planner

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Group Facilitation

Project Snapshot

UX

Messaging

Outcome

Product Lines

SKUS

Successful Launch

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

Guayaki

Guayaki

Case Study

GUAYAKI

How can a beverage brand launch a new product line beyond its hippie roots into hipster culture?

Agency: EGG BRANDING

NEW PRODUCT, NEW FORM FACTOR, NEW APPROACH

Challenge

Guayaki was the #1 yerba mate brand in the US, but their latest product — mate in a can — needed a new approach to captivate a new audience: the young male energy drink consumer.

Solution

We positioned the product as a healthy alternative to energy drinks, then developed and launched an underground influencer campaign to take the brand from hippie to hipster.

Skills Required

Messaging Development

Z

Project Management

My Role

Strategist

Account Planner

Process

U

Discovery

w

Brainstorming

Messaging Hypotheses

Messaging Validation

l

Copywriting

Creative Development

Project Management

Highlights

Outcome

%

Outsold Control Group By

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

PNCA

PNCA

Case Study

PNCA 

How can a fine arts art college represent one of the most creative cities in North America?

Agency: STORI

THE BEATING HEART OF CREATIVITY IN PORTLAND

Challenge

PNCA needed to audit prior strategy work and develop a strategic plan to tell the story of why PNCA is worthy of consideration by potential students, donors, and faculty members.

Solution

We developed a strategy around the message that PNCA is the beating heart of creativity in Portland, then developed a communication plan to get the message out.

Skills Required

Messaging Development

l

Copywriting

Z

Project Management

My Role

Creative Director

Brand Strategist

l

Copywriter

How can I help?

Email me and let's set up a chat to see if I can help with your project.

Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Project Snapshot

Goto Market

Outcome

%

Unanimous Adoption

%

Increase in Enrollment

%

Increase in Donations

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

Teton Waters Ranch

Teton Waters Ranch

Case Study

Teton Waters Ranch 

What could one purpose-driven company say to convince the world that grass-fed beef might just save the planet?

Agency: RETAIL VOODOO

Introducing the new Teton WATERS RANCH

Solution

Create an identity and a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef.

My Role

Brand Strategist

Audience Analyst

Content Strategist

l

Copywriter

COPY & Messaging Snapshot

Brand Message

Brand Voice

Messaging Framework

Employee Engagement

Identity & Packaging

Outcome

x growth in year one

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437

Vancouver Clinic

Vancouver Clinic

Case Study

Vancouver Clinic 

How does an 80 year old company re-introduce itself to the community it started in? 

Agency: STORI

A NEW BRAND DAY

Solution

Through a successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.

My Role

Creative Director

Brand Strategist

Audience Analyst

Content Strategist

l

Copywriter

CONCEPT & Messaging Snapshot

Insights & Positioning

Messaging Framework

Campaign Message

CAMPAIGN

OOH

Digital

Event, Web, Social

BRAND BIBLE

Outcome

Impressions

Clicks

Net new patients/mos

GET IN TOUCH

Portland, OR / Santa Rosa, CA / Remote Everywhere

chris@chris-cobb.com

503-765-6437