Starbucks
Case Study
Starbucks
How does the modern day embodiment of the European coffeehouse become recognized as an American classic?
STARBUCKS = COFFEEHOUSE
Challenge
My role was to help establish Starbucks as the modern day embodiment of the coffeehouse, in order to position the brand in a premium space and protect the company’s margins as it grew.
Solution
To embed the brand as the inheritor of the centuries-old coffeehouse, I developed the Starbucks coffeehouse strategy and partnered with Warner Television, Time Inc., & Magic Johnson Development..
Skills Required
Brand Development
Strategy & Messaging
Project Management
My Role
Creative Director
Brand Strategist
Copywriter
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Research
Messaging & Positioning
Copywriting
Presentation
Project Snapshot
Brand Expression
Outcome
Stores
Years
Massively successful brand
GET IN TOUCH
Portland, OR / Santa Rosa, CA / Remote Everywhere
chris@chris-cobb.com
503-765-6437
