PNCA
Case Study
PNCA
How can a fine arts art college represent one of the most creative cities in North America?
Agency: STORI
THE BEATING HEART OF CREATIVITY IN PORTLAND
Challenge
PNCA needed to audit prior strategy work and develop a strategic plan to tell the story of why PNCA is worthy of consideration by potential students, donors, and faculty members.
Solution
We developed a strategy around the message that PNCA is the beating heart of creativity in Portland, then developed a communication plan to get the message out.
Skills Required
Messaging Development
Copywriting
Project Management
My Role
Creative Director
Brand Strategist
Copywriter
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Audit
Interviews
Messaging Hypotheses
Messaging Validation
Copywriting
Presentation
Strategy Snapshots
Goto Market
Outcome
%
Unanimous Adoption
%
Increase in Enrollment
%
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