PNCA
Case Study
PNCA
How can a fine arts art college represent one of the most creative cities in North America?
Agency: STORI
THE BEATING HEART OF CREATIVITY IN PORTLAND
Challenge
PNCA needed to audit prior strategy work and develop a strategic plan to tell the story of why PNCA is worthy of consideration by potential students, donors, and faculty members.
Solution
We developed a strategy around the message that PNCA is the beating heart of creativity in Portland, then developed a communication plan to get the message out.
Skills Required
Messaging Development
Copywriting
Project Management
My Role
Creative Director
Brand Strategist
Copywriter
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Audit
Interviews
Messaging Hypotheses
Messaging Validation
Copywriting
Presentation
Strategy Snapshots
Goto Market
Outcome
%
Unanimous Adoption
%
Increase in Enrollment
%
Increase in Donations
How Can I Help?
Starbucks
Case Study
Starbucks
How does the modern day embodiment of the European coffeehouse become recognized as an American classic?
STARBUCKS = COFFEEHOUSE
Challenge
My role was to help establish Starbucks as the modern day embodiment of the coffeehouse, in order to position the brand in a premium space and protect the company’s margins as it grew.
Solution
To embed the brand as the inheritor of the centuries-old coffeehouse, I developed the Starbucks coffeehouse strategy and partnered with Warner Television, Time Inc., & Magic Johnson Development..
Skills Required
Brand Development
Strategy & Messaging
Project Management
My Role
Creative Director
Brand Strategist
Copywriter
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Research
Messaging & Positioning
Copywriting
Presentation
Strategy Snapshots
Brand Expression
Outcome
Stores
Years
Massively successful brand
How Can I Help?
Vancouver Clinic
Case Study
Vancouver Clinic
How does an 80 year old company re-introduce itself to the community it started in?
Agency: STORI
A NEW BRAND DAY
Challenge
Those who knew about Vancouver Clinic loooooved them. But not enough people knew about them, despite having been in market for over 80 years. Why?
Solution
A successful re-brand and integrated campaign that helped bring in 1,400 net new patients per month, while reducing patient churn.
Skills Required
Brand Development
Creative Direction
UX Strategy
Project Management
My Role
Creative Director
Brand Strategist
Account Planner
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Audit
Interviews
Diagnosis
Validation
Prescription
Translation
Creative Development
Implementation
Strategy Snapshots
Target Audience
Brand Expression
Campaign
Outcome
Impressions
Clicks
Net new patients/mos
How Can I Help?
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