by chrisvcobb | Feb 19, 2022
How do two different healthcare brands join together to launch a new kind of clinic in a new market?
A NEW KIND OF NEIGHBORHOOD CLINIC
Solution
National insurer Humana and regional HCP powerhouse Vancouver Clinic joined forces to create Enliven, a neighborhood hub for adults 65 and older to drop by for a check-in with a doctor, take a fitness class with a certified instructor, or just hang out with friends over coffee.
CONCEPT & Messaging Snapshot
by cobb-admin | Jan 15, 2019
by chrisvcobb | Feb 19, 2022
How does national health insurance company Humana launch a new kind of clinic for seniors in a new market?
A NEW KIND OF NEIGHBORHOOD CLINIC
Solution
Humana partnered with Vancouver Clinic to create Enliven, a neighborhood hub for adults 65 and older to drop by for a health check-in with a doctor, take a fitness class with a certified instructor, and hang out with friends over a cup of coffee or a deck of cards.
CONCEPT & Messaging Snapshot
by cobb-admin | Jan 8, 2019
How can a fine arts art college represent one of the most creative cities in North America?
THE BEATING HEART OF CREATIVITY IN PORTLAND
Challenge
PNCA needed to audit prior strategy work and develop a strategic plan to tell the story of why PNCA is worthy of consideration by potential students, donors, and faculty members.
Solution
We developed a strategy around the message that PNCA is the beating heart of creativity in Portland, then developed a communication plan to get the message out.
Email me and let's set up a chat to see if I can help with your project.
by cobb-admin | Jan 6, 2019
How does the modern day embodiment of the European coffeehouse become recognized as an American classic?
Challenge
My role was to help establish Starbucks as the modern day embodiment of the coffeehouse, in order to position the brand in a premium space and protect the company’s margins as it grew.
Solution
To embed the brand as the inheritor of the centuries-old coffeehouse, I developed the Starbucks coffeehouse strategy and partnered with Warner Television, Time Inc., & Magic Johnson Development..
Email me and let's set up a chat to see if I can help with your project.
Massively successful brand
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