How can a new multi-category food brand re-invent and re-invigorate the idea of giving to charity?
Agency: EGG BRANDING
Launch GIV, build awareness, drive revenue
1/3 of US population in the “Creative Class” are seeking values-aligned companies and will spend more for quality. But who’s filling the need?
With the brand name “giv” in three iconic letters, we helped the company “own” giving, and redefine what it means to give.
Sr. Client Direction
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