
Living Intentions
Case Study
Living Intentions
What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?
Agency: RETAIL VOODOO

COMMUNICATING BRAND VALUES ON PACK
Solution
Redefine raw food as a flavor-forward snacks that have been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.
My Role
Brand Strategist
Audience Analyst
Copywriter

On-Pack Messaging & Copy






Final Product
