
Starbucks
Case Study
StarbucksÂ
How does the modern day embodiment of the European coffeehouse become recognized as an American classic?

STARBUCKS = COFFEEHOUSE
Challenge
My role was to help establish Starbucks as the modern day embodiment of the coffeehouse, in order to position the brand in a premium space and protect the company’s margins as it grew.
Solution
To embed the brand as the inheritor of the centuries-old coffeehouse, I developed the Starbucks coffeehouse strategy and partnered with Warner Television, Time Inc., & Magic Johnson Development..
Skills Required
Brand Development
Strategy & Messaging
Project Management
My Role
Creative Director
Brand Strategist
Copywriter
How can I help?
Email me and let's set up a chat to see if I can help with your project.
Process
Research
Messaging & Positioning
Copywriting
Presentation

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