How does the modern day embodiment of the European coffeehouse become recognized as an American classic?
STARBUCKS = COFFEEHOUSE
My role was to help establish Starbucks as the modern day embodiment of the coffeehouse, in order to position the brand in a premium space and protect the company’s margins as it grew.
To embed the brand as the inheritor of the centuries-old coffeehouse, I developed the Starbucks coffeehouse strategy and partnered with Warner Television, Time Inc., & Magic Johnson Development..
Strategy & Messaging
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