by cobb-admin | Jan 8, 2019
How do you get two corporate giants to speak with one voice to the same SMB audience?
DELL + MICROSOFT COMBINED MESSAGING
Challenge
Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Email me and we’ll set up a chat to see if I’m right for your project.
by cobb-admin | Jan 7, 2019
How can a 30-year-old vegan skin care company transform into an ethical beauty brand?
ROLLING OUT THE DERMA-E RE-BRAND
Challenge
Derma E offered 14 different product lines and 180 SKUs in an outdated matrix of gobbledygook messaging, and younger consumers were turning away.
Solution
Younger women see skincare as beauty, so we helped Derma E to streamline their portfolio and emphasize a new brand position of ethical beauty to a younger audience.
Email me and we’ll set up a chat to see if I’m right for your project.
Brand Identity Highlights
by cobb-admin | Jan 6, 2019
What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?
COMMUNICATING BRAND VALUES ON PACK
Challenge
When Whole Foods changed raw from a category to a product attribute, Living Intentions had to evolve beyond being a bulk bin favorite, and finally get credit for being a flavor-forward innovator.
Solution
Redefine raw as food that’s been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.
Email me and let's set up a chat to see if I can help with your project.
Target Audience & Design Direction
In Category @ Whole Foods
by cobb-admin | Jan 9, 2019
How do you get two corporate giants to speak with one voice to the same SMB audience?
MICROSOFT + DELL MESSAGING
Challenge
Microsoft and Dell had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Microsoft and Dell, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Email me and let's set up a chat to see if I can help with your project.
by cobb-admin | Jan 8, 2019
How can a fine arts art college represent one of the most creative cities in North America?
THE BEATING HEART OF CREATIVITY IN PORTLAND
Challenge
PNCA needed to audit prior strategy work and develop a strategic plan to tell the story of why PNCA is worthy of consideration by potential students, donors, and faculty members.
Solution
We developed a strategy around the message that PNCA is the beating heart of creativity in Portland, then developed a communication plan to get the message out.
Email me and let's set up a chat to see if I can help with your project.
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