Dell
Case Study
DELL + MICROSOFT
How do you get two corporate giants to speak with one voice to the same SMB audience?
Agency: Lionfish
DELL + MICROSOFT COMBINED MESSAGING
Challenge
Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Skills Required
Messaging Development
Corporate Copywriting
Client Direction
Remote Team Management
My Role
Senior Strategist
Copywriter
Account Planner
Can I help?
Email me and we’ll set up a chat to see if I’m right for your project.
Process
Audit
Interviews
Messaging Hypotheses
Messaging Validation
Copywriting
Presentation
Group Facilitation
Messaging Highlights
