by cobb-admin | Jan 8, 2019
How do you get two corporate giants to speak with one voice to the same SMB audience?
DELL + MICROSOFT COMBINED MESSAGING
Challenge
Dell and Microsoft had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
Solution
After an audit of all marketing & messaging materials from both Dell and Microsoft, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Email me and we’ll set up a chat to see if I’m right for your project.
by cobb-admin | Jan 7, 2019
How can a 30-year-old vegan skin care company transform into an ethical beauty brand?
ROLLING OUT THE DERMA-E RE-BRAND
Challenge
Derma E offered 14 different product lines and 180 SKUs in an outdated matrix of gobbledygook messaging, and younger consumers were turning away.
Solution
Younger women see skincare as beauty, so we helped Derma E to streamline their portfolio and emphasize a new brand position of ethical beauty to a younger audience.
Email me and we’ll set up a chat to see if I’m right for your project.
Brand Identity Highlights
by chrisvcobb | Feb 19, 2022
How do two different healthcare brands join together to launch a new kind of clinic in a new market?
A NEW KIND OF NEIGHBORHOOD CLINIC
Solution
National insurer Humana and regional HCP powerhouse Vancouver Clinic joined forces to create Enliven, a neighborhood hub for adults 65 and older to drop by for a check-in with a doctor, take a fitness class with a certified instructor, or just hang out with friends over coffee.
CONCEPT & Messaging Snapshot
by chrisvcobb | Feb 19, 2022
How does national health insurance company Humana launch a new kind of clinic for seniors in a new market?
A NEW KIND OF NEIGHBORHOOD CLINIC
Solution
Humana partnered with Vancouver Clinic to create Enliven, a neighborhood hub for adults 65 and older to drop by for a health check-in with a doctor, take a fitness class with a certified instructor, and hang out with friends over a cup of coffee or a deck of cards.
CONCEPT & Messaging Snapshot
by cobb-admin | Jan 6, 2019
What’s the best way to make raw, sprouted foods sound yummy to Gens Y and Z?
COMMUNICATING BRAND VALUES ON PACK
Solution
Redefine raw food as a flavor-forward snacks that have been Activated, and shift the Living Intentions story from nutty-crunchy health food gurus to culinary geniuses that understand both taste and nutrition.
In Category @ Whole Foods
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