Case Study

PNCA 

How can a fine arts art college represent one of the most creative cities in North America?

Agency: STORI

THE BEATING HEART OF CREATIVITY IN PORTLAND

Challenge

PNCA needed to audit prior strategy work and develop a strategic plan to tell the story of why PNCA is worthy of consideration by potential students, donors, and faculty members.

Solution

We developed a strategy around the message that PNCA is the beating heart of creativity in Portland, then developed a communication plan to get the message out.

Skills Required

Messaging Development

l

Copywriting

Z

Project Management

My Role

Creative Director

Brand Strategist

l

Copywriter

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Process

U

Audit

w

Interviews

Messaging Hypotheses

Messaging Validation

l

Copywriting

Presentation

Strategy Snapshots

Goto Market

Outcome

%

Unanimous Adoption

%

Increase in Enrollment

%

Increase in Donations

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