MICROSOFT + DELL
How do you get two corporate giants to speak with one voice to the same SMB audience?
MICROSOFT + DELL MESSAGING
Microsoft and Dell had an agreement to co-market Dell desktop computers to SMBs, loaded with the Microsoft SBS Server. Easier said than done. Both had busy, far-flung marketing teams in place, leading to difficulties in effectively combining their messaging and marketing efforts.
After an audit of all marketing & messaging materials from both Microsoft and Dell, I synthesized a messaging platform that was on-brand and on-target for both sides. The engagement required messaging development, remote team management, client direction, and a fair amount of tact.
Remote Team Management
How can I help?
Email me and let's set up a chat to see if I can help with your project.