Case Study

DERMA-E

How can a 30-year-old vegan skin care company transform into an ethical beauty brand?

Agency: RETAIL VOODOO

ROLLING OUT THE DERMA-E RE-BRAND

Challenge

Derma E offered 14 different product lines and 180 SKUs in an outdated matrix of gobbledygook messaging, and younger consumers were turning away.

Solution

Younger women see skincare as beauty, so we helped Derma E to streamline their portfolio and emphasize a new brand position of ethical beauty to a younger audience.

Skills Required

Brand Strategy

l

Messaging & Copy

Product Portfolio Strategy

Z

Project Management

i

Audience Presentation

My Role

Senior Strategist

l

Copywriter

Account Planner

Can I help?

Email me and we’ll set up a chat to see if I’m right for your project.

Process

U

Audit

w

Diagnosis

Validation

Prescription

l

Translation

Creative Development

Implementation

Strategy Sneak Peeks

Brand Identity Highlights

Presentation Highlights

Outcome

x growth in two years

How Can I Help?