GIV Question How can a brand harness the good intentions of healthy foodies who want to help society however they can? ANSWER In three iconic letters, Giv redefines what it means to give by the food choices we make. MY DELIVERABLES Packaging & Web Copy My Role...
CLOROX Question How does a brand known for household cleaners adapt to the new normal of home delivery apps that cater to speed, convenience, and habit? ANSWER Partner with food delivery apps to provide cleaning products on demand, because yuck can’t /...
Teton Waters ranch Question What could one purpose-driven company say to convince the world that grass-fed beef might just save the planet? ANSWER Create a Grass-feducation message that explained both the environmental and health benefits of grass-fed beef. MY...
Z Collection Question How does a growing hospitality company bring all of its eclectic brands under one roof? ANSWER Tell a cohesive Z-Collection story that helps position the company for extraordinary growth. MY DELIVERABLES Messaging & Copy My Role Strategist,...
Better Health Question How do we combine 4 different wellness brands into one compelling message for the Better Health annual New Year New You campaign? ANSWER Create a New Year campaign about starting new routines with new wellness products that Power Your Power. MY...
