by chrisvcobb | Apr 11, 2023
Citizen Bionic Question How does a relatively small competitor like Talking Rain go up against a giant like Red Bull to capture a piece of the $11.8B energy drink category? SPOILER ALERT: You don’t. ANSWER Launch a sub-brand called Citizen Bionic to capture a piece of...
by chrisvcobb | Apr 11, 2023
Microsoft + Dell Question How do you get two corporate giants to speak with one voice to the same SMB audience? ANSWER Combine the distinct brand voices of Microsoft and DELL into one unified message for the rollout of Microsoft + DELL SBS Server to the SMB market. MY...
by chrisvcobb | Apr 11, 2023
Humana Question How does national insurer Humana introduce an entirely new healthcare concept in a new market area? ANSWER Define and explain the new healthcare concept to attract an entrenched target audience. MY DELIVERABLES Messaging Strategy, White Paper My Role...
by chrisvcobb | Apr 10, 2023
CHATGPT Question Are A.I. Prompts a technical challenge to solve through Prompt Engineering, or can better results be achieved through conversational A.I. Interviews? ANSWER Is it just me or do prompt engineers seemed panicked? They create these crazy long run-on...
